The New World Of Search Engine Rankings

There are several ways to generate profits online, and many of them revolve around getting good search engine rankings. In the event that we is capable of top location in the SERPs (Search Engine Results Pages), we gain access to free search engine traffic. Normally, there are innumerable products, strategies, and schemes for getting top rankings. google serp api

Mainly because top listings can be so lucrative, plenty of folks continually look for ways to ‘game’ the system – buy or adjust their way to the top. On the other side of the gold coin, Google is constantly troubled to ‘clean up’ really database to be able to show what deems as legitimate ‘best’ and ‘most relevant’ results. Recently Google initiated another in it’s ongoing series of updates to really ranking algorithm or solution. This “update” had the effect of knocking down many sites that were either ‘thin’ – message minimum unique content – or relying on made or bought backlinks. 

3 recent high-profile ‘victims’ were JC Penney, Forbes, and Overstock. com, however there were thousands of other lesser-known companies and websites that saw their ratings drop drastically.

Getting, and maintaining good search engine rankings isn’t quite as easy as it used to be. Fortunately, the fundamentals remain the same: Good content that is optimized for the keywords and key phrases you are targeting, and backlinks.

Beyond backlink tricks, two of the key ‘targets’ with this recent update are ‘scraper’ sites, and ‘content farms’ – in simple fact, this update is already being termed “Farmer Update” in some SEO communities. “Scraper” sites are very self-explanatory – websites that ‘scrape’ the web for content, using already-published materials as the majority of their content. Among the big losers will be those “auto-blogs” and “auto-blogging” applications. For those not familiar, the idea of “auto-blogging” is to use automated tools to in ‘scraped’ content as a way to populate a site. Options for this content include The rss feeds, article directories, Yahoo Answers and similar sites, etc. Auto-blogging once sounded like a good plan – set up a site that will automatically develop with ‘fresh’ keyword-targeted content without the site owner having to do much. But as with so many of these plans, these ‘short-cuts’ are unsuccsefflull, and wrap up being a stupidity & effort, in impact winding up as ‘long-cuts’.

Consequently what’s an Internet marketing expert to do? Simple. End up being aware of what Yahoo wants to see, and provide it. There is reason you can’t target the same keyword phrases, use the same means to monetize, and get the same results, when you understand the ‘rules of the game’. If whatever, this update goes a long way towards making our job easier, by eliminating some of the ‘competition glut’ that low quality sites create!

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